By Justin Dallaire

When SVP of marketing Sandra Sanderson completed a cross-country check-in with Sobeys banners in late 2018 – her first month on the job – she noticed every store was running the same creative. “Not only was the campaign the same across the banners, all other elements of the marketing for the holiday season were exactly the same – there was no differentiation.”

http://strategyonline.ca/2020/11/16/2020-brand-of-the-year-sobeys-grocery-delivery-mic-drop/